What is project discovery phase
and why do you need it

With Project Discovery Phase, your ideas transform into well-structured and proven requirements that
fulfill the product’s needs at the market.


What is “discovery phase in software development”?

The Discovery phase is a process of gathering information to make clear and understandable requirements based on deep market research. During the Discovery phase, we create proper business requirements for the product to meet all the end users' needs.

Discovery phase is suited for those who:

Want to estimate how much time and resources will be needed for product idea realization
Want to allocate money and research several business ideas

What experts are engaged during
the project discovery phase?


Business Analyst

Business Analyst conducts market research and develops clear and understandable requirements for the product that meet its business needs.



UI/UX specialist is responsible for developing user requirements for the product by researching and collecting all the necessary information and statistics to create requirements.


Technical Expert

Technical experts provide assistance and problem salvation that can occur with the software or check if everything has been done correctly on the technical side.

Our Technology Stack




google cloud


Mongo DB



It’s a Match

Let’s Code

In our company Discovery stage
of a project includes:

Researching and Requirements gathering

We start with thorough research and create correct requirements because further development of quality features depends on the quality of the requirements.

Feature breakdown list

After gathering all the possible requirements, the Technical Expert checks what requirements are technically proper and can be realized and which must be removed.

Then the client conducts final consideration and approves of the chosen requirements.

Rough estimate

During this stage, developers, designers, and the QA team estimate timeframes for developing each feature.


Prototypes allow you to validate all the requirements and features and confirm that they are correct and meet initial needs and expectations.

What are the steps in the
discovery phase?

The following six steps are based on our experience where each step has its purpose and impacts on the next one, and they cannot be separated or removed. Our team thoroughly follows each step to make the development process successful:

Gather and analyze project information
Present and confirm all the data with the client
Create requirements using the info received in the previous steps
Develop Proof-of-Concept
Outline timelines and budget
Agree on the next steps with the client

Software development and discovery phase service are thoroughly connected since the second gives you detailed answers to such questions:

  • How much do I need to invest in project development?
  • What is the perfect team composition for my project?
  • What will the project development process look like within my project?

What do you get?

  • WBS (work breakdown structure) with estimates
  • Prototypes
  • Project Roadmap

Why do you need a discovery
phase as a service?


Clear requirements

Gathering all the necessary information and conducting market research allows you to create clear and proper requirements based not only on your assumptions or vision but on statistics and results of the research.


Minimized Risks

Discovery Phase allows you to minimize risks, and the decision what features to add or remove will be based on facts.


Optimal budget

When you have enough information about your product needs and what solution you need to cover them, you have a clear vision of what team and resources you need and what reduces budget waste.

Don’t see your niche in the list?

Let us carefully study your project and find out how we can be useful for you.

Sales Manager
Anastasia Kosovan
Sales Manager

Industries We Serve

Travel and Hospitality
Read more
Travel and Hospitality

We provide product development for startups across all stages of growth. Whether it is adding features, integrating with complex payment systems, or developing your APIs from scratch, we guarantee the end product exactly fits your needs.

  • Hospitality Management
  • Guest Data and Relationships Management
  • Booking and Reservations
  • Travel Distribution Features
  • Third-parties integrations
Read more
Read more

Rely on our software product development service for transportation ventures to make the most out of your savings, revamp your delivery routes, and enhance your sustainability initiatives. Explore a whole new world of possibilities with our expert team.

  • Car Rentals
  • Traffic Management
  • Road Infrastructure
  • Monitoring and Tracking
  • Navigation
Read more
Read more

Let us optimize your financial management and develop actionable savings strategies with the high-level assistance of our finance software development team. Feel limitless opportunities and take your sustainability efforts to a whole new level.

  • Asset Management
  • Risk Assessment
  • Financial Planning
  • Investment Analysis
  • Payment Processing
Read more

ASD For A Reason

There is a particular set of reasons that justify your decision to opt for ASD as your software development partner.


0+ years of niche experience

We develop software only for those who make the world move

0+ developers aboard

We offer our clients immense scalability freedom

0+ completed projects

We know how to take you to market; we’ve done it like a hundred times

0 out of 5 customer satisfaction rate

We leave no one disappointed because we dig deep into the business needs of our clients


Niche Expertise

We work only within defined niches and business allowing us fully dive into client’s project


We scrutinize every single aspect pertaining to our clients’ project, thus making sure all our steps are planned in advance


A cooperation process that boils down to having everything defined, planned, and stipulated from the onset

We’ve established a development routine that delivers products seamlessly, as our teams know how to cooperate efficiently

We Partner With The Best To Be The Best

  • revyoos
  • booking-pal
  • sourceW9
  • finceptiv
  • iFly
  • biz-swoop
  • primo
  • Hospitable
  • EasyOTA
  • minicabit
  • curinos
  • cognuse

Awards and Prizes

Meet Our Leadership Team

  • Founder-and-ceo

    Pavlo Boiko

    Founder and CEO

  • Project Manage

    Anatolii Fesuik

    Head of Project Management Office

  • Head of Human Resources

    Julia Dzhobulda

    Head of Human Resources

  • Project-manager

    Maksym Tashchuk

    Project Manager

Discover other services

MVP development

Define what matters for end-users with the help of MVP - test your idea, receive honest feedback, and prove its validity to investors to receive additional funding. We manage all the MVP development aspects and provide further product scale-up.

Learn more

Product development

We develop software products from scratch or upgrade the existing ones. It implies front-end, back-end development, and further testing of the product.

Learn more

API integrations

Facilitate interaction between your product and external providers using APIs suitable for your product industry. This is the perfect way of extending your product’s existing functionality without developing it from scratch using ready solutions.

Learn more

API development

Build your own custom scalable and secure APIs that suit your business needs. Allow external services and products to communicate and leverage each other’s data and functionality through your documented interface.

Learn more

Product reengineering

Whether you are looking to meet the emerging demands of the users or update your legacy system or move your desktop application to the cloud, we are here to assist you with that.

Learn more

Software development for startups

We cover all the newly established businesses needs to validate their ideas, launch first products, and provide valuable solutions to the end-users:

Learn more

Software Development for Growing Businesses

We help businesses improve or scale their product by transforming their ideas into code, and the code into a ready market solutions:s

Learn more


What is the discovery phase in SDLC?

The Discovery phase in SDLC takes the first stage, which includes gathering information, confirming gathered data with the client, creating requirements, developing Proof-of-Concept, outlining timeframes and budget, and agreeing on the next steps with the client. After the Discovery phase goes the planning stage, designing product architecture, coding, testing, and maintaining the product.

How long does a discovery phase last?

The timeframes of the discovery phase depend on the project’s needs, but in general, the phase lasts around from 4 to 8 weeks.

What is a discovery process?

It is the process of gathering and researching necessary information for product development, which includes revealing users and market demands, goals, and risk estimation.

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